Alcohazard! Media campaign
Wiltshire’s campaign to alert young people to the dangers of alcohol got a major boost with the launch of 23 short films produced by Creative Wiltshire. Alcohazard! is a groundbreaking campaign to get young people thinking about the issues of drinking acohol.
Here's a sample:
The short films were made over a series of workshops at Salisbury Arts Centre and artists residencies at Wiltshire College working wiyht professional filmakers. Over 35 young animators were involved from final year HND graphic design students at Wiltshire College Salisbury to secondary school children and BTEC Film and Television students at Wiltshire College Chippenham. The short animations explore young peoples experiences with alcohol and respond to factual statement about its effects. The projects provided real experience of working to a professional brief
HND Graphics student Emma Toogood said:
“It was a really good job, we worked as a real design team like you would in the real world”
Fellow HND Graphic Ben Theobald agreed:
“Working on a live brief is loads more interesting: we worked with a real client and produced a real product. It wasn’t just a graded project that ends up in your sketch book”
Film and TV student Jake Price, said: “The whole experience has been incredible; working on a live project, working with professional animators, seeing the project go live and start being distributed across the whole county, it has given me some fantastic experiences.
Alcohazard! was commissioned by Wiltshire Community Safety Partnership to highlight the consequences of alcohol consumption by young people. The project focuses on the short and long term effects on the developing brain and the impact on wider society. The short films are supported by radio pieces and print graphic materials.
Wiltshire’s Director of Public Health and Public Protection, Maggie Rae, said: “We wanted to create a campaign that would engage and involve young people. The result is some very powerful works of animation created by students from Wiltshire College using the real life experiences young people have had with alcohol. We hope the animations give young people the information they need to be aware of the health and social risks of drinking too much alcohol.”
The workshops were led by artist Jamie McDine in Salisbury and Evil Twin Artworks in Chippenham, the project was produced for Creative Wiltshire by Richard White Innovations Manager at Wiltshire College.